3 Reasons Why Your Most Qualified Patients Are Online

In today’s world, you need to have a strong online presence to attract your most qualified patients. Traditional dental marketing like billboards and local newspaper ads just doesn’t cut it anymore when it comes to bringing new patients through your door. There has been a shift towards inbound marketing, meaning internet users search for a dental practice online and look into it on their own. Netsertive did some research and found that the best way to get new clients is by building up your online presence. Here’s why:

1) 88% of patients looking for heath care information start by using search engines like Google.  Choosing a dentist isn’t like choosing which brand of milk to buy at the grocery store. Heath care is important, and people want to know more information and do research on their own.  Google is the largest way people research dental practices, so you’d better make sure your SEO is high enough to be seen on the first page!

2) 94% of patient searches are made on a smartphone. We’ve been through this before. Mobile phones are taking over the way that people use search engines, and the evidence is clear with . Your dental practice needs a mobile-friendly and responsive website so that viewers can easily navigate from their phones.

3) 44% of mobile users eventually make an appointment.  This statistic re-iterates the importance of having a mobile-friendly website. Without one, you are losing appointments with new patients. Mobile websites re-adjust themselves to the size of the device being used, and are extremely important when it comes to converting website visitors to new patients.

To attract your most qualified patients, your website needs to be easily found and mobile-friendly. To find out if you need a boost in SEO or help in creating mobile-responsive website, use our free website diagnostic tool by clicking here.