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4 Must-Do Dental Online Marketing Ideas

  • Date: April 16, 2013
  • Author: eDentalImage
  • Comments: 0

Social media opens your doors to the world. Even though you may want to focus on your local community, you can still market online. Online marketing is a great way to attract potential patients to your dental practice. Here are 4 must-do dental online marketing ideas to get you started.

Brand Yourself

What makes you and your dental practice special? When you create content for the internet, it needs to reflect your brand and feel like you.

Whether you provide input to your dental website, write your own blog, or post on Twitter or Facebook, you need to update often to retain your audience and make sure that the content reflects who you are. You also might want to sign up with LinkedIn, Google AdWords Express, Google+ Local, and Pinterest. Be sure not to overdue it! Keeping tabs on too many social accounts can get a little crazy!

Offer Freebies

One of the best ways to get current and future dental patients, colleagues, and other visitors to your website is by offering them an incentive. Great content may drive traffic, but other incentives, such as an interesting report, a monthly dental newsletter, an educational video, or even a contest, provide a reason for viewers to return.

Leverage SEO

Experts will tell you that when it comes to online searches, most people rarely look beyond the first page. To attract visitors to your content, you need to rank high in search engine rankings. SEO (search engine optimization) as well as other factors, such as your domain name, content, keywords, links and backlinks – help you do this.

Use Social & Check-ins

Internet directories, such as Yelp, offer offices like your dental practice an online listing – for free . This allows you to advertise locally and provide links so viewers can find your office. For those dentists who are ahead of the game and into mobile technology there are tools such asFoursquarewhich allows patients to search for businesses recommended by friends.

Your goal as a dentist is to draw attention to your dental practice. Our goal is to help you do that. We provide dental online marketing and strategic web solutions tailored specifically to dental professionals. Contact eDentalImage to set up a free consultation today!

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