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4 Reasons Why Your SEO Rank is Changing

  • Date: June 22, 2015
  • Author: eDentalImage
  • Comments: 0

Search engines are always changing so they can ensure users the most relevant results.  Since Google and other search engines are constantly updating how their results are populated, rankings often change for different services.  If your dental practice’s website sees a slight change in SEO ranking, there is no need to panic. In fact, it’s completely natural for rankings to fluctuate. Although we can’t name all the possible reasons you’re seeing a change in SEO, here are the most probable causes:

  1. Those who continually update SEO will stay on top. Maybe a reason your ranking dropped is because you haven’t seen SEO as a priority. Constantly updating and keeping up with  your SEO are both extremely important if you want to keep your high ranking.
  2. Your competitors are always updating their SEO as well. As their SEO method goes up and down, so does yours. Competitors go through the “Google dance” that happens when their rankings continually bounce around each other. This is completely normal.
  3. Another factor that might affect your SEO rank is the quality of your content. Genuine content is key to having a good ranking in search engine results. Once you find that sweet spot for good content on your website, your rank will rise over time. But until then, it might be a little bit rocky.
  4. People may be searching for different keywords to find your website than the ones you originally intended. Search engine users may be entering in keywords differently than they did the last time you updated your SEO. It’s important to make sure that all of the keywords you’re using are up
    to date so that your rank can be completely optimized.

If you stopped SEO activities, rankings will eventually fall significantly. It may seem a little scary to search for dentists in your area and see your ranking change from where it was before. But rest assured, if you are under eDentalImage’s care, we will keep your site competitive.

Want to learn more about SEO and how it can benefit you? Check out our webpage that is completely dedicated to it.

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