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5 Questions to Ask Your Web Company

  • Date: January 29, 2014
  • Author: eDentalImage
  • Comments: 0

Thinking about building a new website or redesigning an old one? Then you probably have a lot of questions. The problem is, being outside the web design industry makes it hard to know exactly what you need, what the possibilities are, and if a web design company is skilled in all of the latest technology. Before you choose a web design company, you need to know the right questions to ask to find out if their skills and services align with your dental practice’s needs.

Your web presence is too important to leave to chance, so we’ve provided the top questions you should ask any web development company.

1. What’s your pricing, and what does it include?

Price is usually the first thing most people consider, but it shouldn’t be the deciding factor. Compare services by finding out what exactly is included in that price. It might be that if you have very specific hosting needs for your website, then the cheapest options won’t be powerful enough for your dental office.

2. What kind of tech support does the company offer?

For most people, this is a big concern. Let’s face it, web technology is always changing and things go wrong sometimes. Find out what kind of support the company offers, such as whether or not you talk to a real person when you call, and if there are multiple ways to contact tech support when you need them.

3. How much time do they take to really understand your practice and industry?

Every dentistry has specific needs and any web company should know or spend considerable time researching and understanding those needs.

4. Are they accountable for the results you get?

The company should be accountable for the work that they do. Make them send you Google Analytic reports each and every month to ensure that they’re getting the job done in getting you ranked and visible online. What good is a website if nobody can find it? Find out what the web company’s action plans are to ensure that you get great visibility on the web and hold them accountable to those plans.

5. How much access and control do you have?

Will you have full access and control to your site? Or will you need to call and pay every time you want edits made on your site? Most dental offices need access to change things like bios, products, and service offerings.

6. Are their marketing plans dynamic and continuous?

Find out if the company has a clear action plan on how to get you visibility each and every month. This is important because web marketing isn’t just a “set it and forget it” kind of job. A great web marketing company should be able to continuously stay on top of changes in web technology and your local area to always bring you great visibility.

Your dental website is important. Before you decide, ask the right questions to get the right results.

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