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Avoid Mass Email Disasters

  • Date: January 31, 2014
  • Author: eDentalImage
  • Comments: 0

Email is a great way to reach your patients. Though it seems simple- compose an email and send it out to a massive list of current and potential patients– emailing can go massively wrong. Like everything else in internet marketing, successful email marketing takes time and strategy.

Benefits of Using Mass Email for Marketing

Email marketing is one of the quickest and most affordable ways of reaching your patients. It’s great to use for any size office because it lets you reach your contacts instantaneously with the information you want them to know. Some of the advantages are obvious, while others are less obvious and include:

  • The emails can be tailored to any audience
  • Not hindered by printing cost
  • Open rates can be tracked
  • Success rates are easily measured
  • Can be stored and managed
  • Can add attachments, links, or pictures
  • Accessible anytime anywhere from mobile devices

Why Mass Emailing Goes Wrong

Before setting out on your email marketing campaign, it helps to know how they go wrong. Too often, marketing emails fail because they are not delivered correctly. When bulk email protocols are not followed, they can end up in spam folders or worse, get your practice banned from different servers. Trust us, you do not want this to happen.

Easy Solutions for Email Marketing Problems

No, one form of marketing is the perfect fit for every office. Email marketing however, is a near fit for most. If you are considering email marketing, consider these options:

  • Hire a company that specializes in mass email
  • Seek advice from your server host about the emailing limit to keep your reputation straight
  • Use social media to reach patients with information about your dental services and promotions, without having to send an email at all

Don’t forget to follow eDentalImage on Facebook and Twitter!

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