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A Beginner’s Guide to Website Analytics

  • Date: October 12, 2013
  • Author: eDentalImage
  • Comments: 0

What is Web Traffic?
These days, everyone is so obsessed with increasing traffic to their site that they’re going crazy for SEO tricks and tools that are meant to attract lots of people. The thing is, traffic that is generated for the wrong reasons will remain simply that: traffic that comes and goes, and is largely irrelevant. Part of the job for professional SEOs is sorting out what traffic is relevant, quality traffic and why.

What are Website Visitors?
Focus for a moment on what you want from your dental website marketing strategy. Do you want current or past patients to find a modern, inviting, and easy-to-navigate site? Do you want new or potential patients to be able to easily contact you? Do you want to create a first impression that is so compelling patients from other offices will switch to yours? Visitors to your site are the people who are there because they like something about what you have to offer at your practice.

Analytics: Website Visitors vs. Traffic
Web analytics are the tools you can use to track just how many people are looking at your website and how often. There are two ways that web analytics are broken down, either by on-site activity or by off-site activity.

Off-site analytics show you the general traffic and potential of both your and competitor’s websites, while on-site analytics track how users click through your website. Most people are primarily concerned with on-site web analytics, and that is where you will learn about website visitors and traffic.

Analytics for Dental Web Marketing
Dental web marketing is the perfect place to fully benefit from web analytics. You can use off-site analytics to find the information about how users behave on other dentistry websites, which might give you insights into what will or won’t work for you. On-site analytics will show you trends of what visitors find most useful and engaging about your website. Of course, you’ll also find out what kinds of blog post topics, content, and internal pages are not useful, and that will help you to save time in the future.

How Can You Promote Visitors Instead of Traffic?
Web analytics can teach you a lot about what a single Internet searcher does when they find your website. If you find that lots of people come to the site and then leave again quickly, you are promoting traffic, but your website may have content or navigational issues that prevent visitors from quickly finding the information that they need. Look deeper into the analytics and you’ll find that visitors will respond to the quality of your site. And that’s really what will bring them back again and again.

Improve your on and off site analytics with eDentalImage! Contact us today at 1-855-442-4903 for a free analytics consultation, website health check, tips and advice, and more!

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