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Dental Blogging SEO: Tags and Categories

  • Date: January 9, 2013
  • Author: eDentalImage
  • Comments: 0

Having a blog on your dental marketing website can really help to bring in traffic.  A blog can be the home of your keywords, boosting your rankings and leading to more people being able to find you online.  One way that you can use your blog to help with SEO is by tagging your blog posts with keywords.

Tags

A blog tag is an easy-to-use search feature that groups your posts together by keywords and phrases. If you use Facebook, blog tags work basically the same way as “tagging” someone. Though tagging on Facebook applies to a person, and not an idea, anyone who searches for that person can find all the content they have been “tagged in”.

By using a blog that allows for tags at the end of your blog posts, search engines can quickly get the gist of entire posts and articles before indexing them. Tags are a great way to organize your blog internally, in addition being a great addition to your SEO regimen.

Tags vs. Categories

There is a difference between blog tags and blog categories.  A category is in only one place on your website.  Categories help divide up information and are more like folders for content.  Tags, on the other hand, are recurring, and label the information that you have in your posts.

Tags have become more popular across the internet, but categories are still used too. For dental marketing, the more use you get out of your keywords, the better. It’s best to use both tags and categories to organize content, but tags are more dynamic and will serve your blog better in the long term.

Tagging Blog Posts

The best way to tag your posts is to get into the mind of your potential reader.  Think about what someone might be looking for in order to find your dental website.  What words would they use?  Use tags that are smart and relevant, but don’t use too many of them.

Make your tags available for the search engines, but make sure that your number one focus is on the reader.  This will help your dental marketing draw more people to your website.

For more information on tags, categories and dental blogging, get in touch witheDentalImage! We offer advice, and free consultations on dental web marketing.

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