CASE STUDY: How Reich Dental Center Gained More Patients
- Date: June 12, 2012
- Author: eDentalImage
- Comments: 0
Reich Dental Center is a prominent dental practice located in Smyrna, GA. Dr. Reich came to eDentalImage in need of a new website that would stand out amongst the other practices in the area. She also wanted her practice to be listed first on search engine results so that new patients in need of a dentist would be directed to her office.
By working with eDentalImage and creating an effective web presence for their dental practice, Reich Dental Center saw a 30% increase in new patients in just three months.
Reich Dental Center was in need of a strong and effective web presence. They required a professional looking website that represented their talented team and elegant new office. The website layout needed to be user-friendly and stand out amongst Reich’s dental competitors. The practice wasn’t ranking very high in search engine results, so they required an aggressive SEO strategy to increase their overall web traffic as well.
We provided the following solutions to Reich’s website makeover:
- Created a top quality custom website using the latest industry tools and strategies.
- Made a mobile-friendly version of the site.
- Provided a professional & customized site that was built on a user-friendly content management system.
- Created value and increased bottom line for the practice by using top SEO strategies that were focused on search keywords of the geographical area and services provided.
- Took and displayed professional photos of the office and team.
- Continuously tracked and optimized the site’s website analytics.
- Integrated their system’s online appointment & patient testimonial tools with Demandforce (Leading automated marketing and communications software provider) directly onto their website.
- Integrated helpful features that allowed their website to be the central hub of information and increased front desk operation efficiency.
- I.e. online appointment, testimonials, patient forms, mobile website, social media integration, feedback forms, etc.
Just three months after the new Reich Dental site launched, there was an immediate increase in website traffic and the number of new patients increased by over 30%. In just one month alone, Reich’s new website received over 1,600 page views and456 visits. 75% of those were new visits. Our analytics team also discovered that over 20% of the visits were conducted on mobile devices.
We were able to successfully improve Reich Dental’s overall online presence, which in turn increased their number of new patients and gave them a high placement in local search results. The majority of the website traffic was coming from new visitors in the metro area that had found Reich Dental through organic search engine results.
“eDentalImage did more than just build us a website – they took the time to help us understand the value we can gain from having a true web presence. They listened to our needs and gave us the tools to properly promote our practice on the web. We’re proud of the way our site looks, as well as having site tools like make online appointments, read/write testimonials, get directions, and fill out patient forms—directly from the site! eDentalImage’s efforts to go the extra mile for us resulted in a 30% immediate increase in new patients and we couldn’t be happier.” – Office Manager, Reich Dental Center
A better web presence = more patients!
Want to build your presence on the web? Contact eDentalImage for a free consultation! We’d love to help!