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How to Choose Your Practice's Domain Name

  • Date: February 12, 2014
  • Author: eDentalImage
  • Comments: 0

Choosing a domain name can be a really important practice decision to make. Once your dental office is online, you will have to choose your domain name. A domain name is the name or address of a site; it’s what comes right after the www. It’s what people will use to find your website. Your domain name is your prime marketing real estate and serves as marketing, branding, and visibility all in one. It is associated with your practice and credibility, so you’ll want to make sure you consider all of the elements that go into choosing the perfect one.

Following are some tips that we use at eDentalImage, to help clients decide on a domain name for their new website:

  • Choose a name closely associated with the name of your practice if your exact office name is already taken. That might seem like a given, but it is one of the most often overlooked elements in choosing the perfect domain name.
  • Use top keywords in your domain name when possible. Not everyone will know to search for “Joe’s Dental” but they are likely to search “dental service” so including “dental service” in your domain name might be the perfect solution.
  • Make your domain name unique. Nothing spells marketing disaster worse than having a domain similar to that of a competitor. Research the domain names of your competition and make yours stands out.
  • Keep it short. Try not to exceed 15 characters.
  • Make it easy to type. Avoid complicated or unusual spellings- it makes it that much harder for someone to find your website, and patients won’t keep trying if they can’t find it after a few times. They’ll just move on to a competitor.
  • Don’t use hyphens or special characters. Hyphens make the name hard to type and remember. See our previous tip.
  • Make it easy to remember. Not everyone will find you by searching. If your domain name is easy to remember, your loyal patients will tell others where to look you up to find more information.
  • Avoid copyright infringement. You can make sure your name is available and not protected by checking out copyright.gov for more information.

Choosing a domain name for your office is just as important as choosing the actual practice name. Use just as much strategy, and you’ll choose the one that meets your marketing and branding needs.

Don’t forget to follow eDentalImage on Facebook and Twitter!

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