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Dental Blogging Basics

  • Date: October 1, 2012
  • Author: eDentalImage
  • Comments: 0

Blogging is a great way to use dental online marketing to your advantage. It can help raise your search engine rankings and give your dental practice a real voice.  Writing a blog is easy, but it is also a part of dental internet marketing that needs to be taken seriously.

There are two important pieces to blogging:

  •  Blogs need to be regularly updated.
  •  Blogs should allow for some amount of social interaction for the readers.

Blogs need to be regularly updated.

There is actually a fine line between too much updating and too little.  Most professionals agree that at least three blog posts a month is enough to be considered regular, and any more than one per day is too much.  Of course, not everyone agrees on these numbers.

What is important is that you come up with a time frame for how often you will post and stick to it.  It doesn’t have to be strict and super specific, but it should be a clear enough guideline that you can measure against it and keep track of your consistency.

Blogs need to allow for some amount of social interaction for the readers.

This doesn’t mean that your website needs to become the next Facebook, but your website should allow for comments or for people to share their thoughts and opinions.  Of course, it’s always a good idea to approve any comments, just in case someone tries to spam your site.

Creating a Message

The most important part of using a blog for dental web marketing is to have a clear and focused message.  Yes, your blog should be dental related, but what within that niche is important for you?  Your blog could be offering tips and tricks for dental hygiene and health, what to do before your next appointment,  what happens during routine procedures, or any changes in policies or procedures at your office. Anything that appeals to your readers and will inevitably foster communication between your practice and your target audience.

When you have a clear message and post regularly, you will gain more readers and the ability to direct patients to your site.  By offering patients the ability to read a blog post about what they need to do before their next visit, you save yourself and your patients time.

For more information about blogging or to get help with creating a blog on your own dental website, check out what eDentalImage can do for you.

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