Get More New Clients Using PPC Advertising
- Date: February 25, 2013
- Author: eDentalImage
- Comments: 0
Pay per click (PPC) is an internet advertising model used to direct traffic to websites. If used correctly, PPC has the potential to directly reach everyone in your area searching for your service – the first step of successful advertising is making your presence known!
PPC ads will appear either as the first several links on a Google search or in a sidebar, making them more visually appealing than the rest of the search results.
How does it work?
Also called “cost per click,” PPC is basically the amount you spend to get an ad clicked. This cost depends on two factors: how many people are searching for your service and how many other advertisers are vying for those potential patients.
How is it done?
- Advertisers (you) bid on keywords relevant to their market audience. For example, “dentist,” “dental services,” “atlanta,” “teeth whitening,” etc.
- When potential visitors search the web to find a dental service, YOUR company will be one of the first links they see.
- The advertiser (you) pays the publisher (typically a website owner, such as Google, Bing or Yahoo!) every time the ad is clicked.
Why is this so effective?
The best part about PPC is how easily you can assess the cost effectiveness and profitability of your internet marketing. Cost per click has a huge advantage over cost per impression marketing (when you pay to have an ad simply displayed on a webpage) because it tells us something about how effective the advertising is. If nobody is clicking on your ad, we’ll know, and we can fix it.
For example, if your keyword is “cosmetic dentistry,” and your ad is yielding little to no clicks, we know we need to simplify the search. Change your keyword to “local dentists,” and we can watch as your webpage gets more and more traffic, directly resulting in more patients for your office.
If the main purpose of your ad is to generate a click and get as many eyes to your website as possible, PPC is the best option available to you.
This is the most direct method in internet advertising, as it places YOUR company directly in front of someone who is looking for a dentist in real time.
If PPC is something you feel can benefit your practice and you’re interested in learning more, contact eDentalImage today!