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The Importance of Usability

  • Date: August 8, 2012
  • Author: eDentalImage
  • Comments: 0

User Interface Design may sound like a complicated and technical programming term, but it’s really a simple idea.  It actually refers to the process of designing your website so that it’s easy for visitors to use.  Simple right?

UI designHaving an easy-to-use dental website is an important part of marketing your practice successfully.  You want the people who find your site to like the way it looks and navigate it easily. If people like your website, they are more likely to come back and use it again. They are also more likely to consider your practice for their dental needs when they arise in the future. So how do you do it?
Professionalism
An important part of good, clean User Interface Design is making sure that your website is error free. If you are writing your own website content, have someone else proofread it for you.  A site that is free of spelling and grammatical mistakes is going to set a professional tone for your dental office.

Target Users
There are some things that you will want to consider as you ponder User Interface Design.  Who will be your average website user?  Gearing your website towards this average user is going to help you focus your energy on the patients that are looking for you.

Information Location
From there you want to look at what information you will be sharing on your website.  What will people mostly be looking for?  By making this information is easy to locate, you’ll create a more pleasurable user experience for your current and potential patients.  Lay out your pages so they are clear and clean.  No user likes a cluttered website.  Less really is more.

Test It Out
Once your website is built, visit your site as if you were someone seeing it for the first time.  Put yourself in your average patients’ shoes and see how your website feels.  Is it easy to find what you are looking for?  Is there information missing that you might need?  Is it aesthetically pleasing and simple in its layout?  By using your patient’s eye on your site, you might catch some overlooked problem areas.

Creating the perfect User Interface Design for your dental website can be a tricky issue to navigate… especially when you have to consider the interface of multiple technological devices.  At eDentalImage, we can help you design a user-friendly website that fits your practice’s needs. For more information or help with this process, contact us for a free consultation!

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