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Increase Patient Loyalty

  • Date: February 3, 2014
  • Author: eDentalImage
  • Comments: 0

Owning a dental office has you focusing a large portion of your time on getting new patients. It is also important to think of ways to keep and improve relationships with the patients you already have. To do this, you have to increase your availability, let them get to know the people behind the counter, make patients feel like they’re a part of a family, and offer knowledge – not just services.

New patients are great, but the loyal ones are your biggest market. A constant patient that you know will keep coming is much more reliable than a potential patient that is unsure about which dentist to commit to.

Don’t just run a dental practice that’s all about services, but run one that will get you closer to helping your patients have a better dental service experience. The following  are some helpful points to consider:

  • Be available. Availability is significant in keeping patients happy. Make sure your contact information is visible on your site, and make answering your phone or returning phone calls a part of your daily routine. Provide alternate ways for contact like email within your voice mail greeting. Greet patients as soon as they enter your doors and be considerate of any time they have to spend waiting on services.
  • Let patients get to know you. Patients are more likely to stay loyal to a dental office when they know the services and the dentist personally. With many people doing business over the internet, personal interaction is a valuable asset. Use that to your advantage by giving your time to your patients, and making the transaction about hearing their concerns and meeting their needs.

 

  • Reward patient loyalty. Everyone loves the feeling of being part of a close community and being on the inside track. Build a sense of community by offering special deals to longtime and loyal patients, having an open house, and patient appreciation days.
  • Offer your knowledge. What you do is valuable, and once people realize this, they’ll come to respect you as a source of knowledge on dental services. Use scheduled dental appointments as a chance to educate your patients. Instead of completing the service, swiping a credit card, and handing them a receipt, give them a quick overview of what was completed, how their dental health is overall, and how they can take great care of their teeth at home.

Patient retention is an issue all major businesses face, not just dental offices. People acknowledge time and time again that the best way to win their loyalty is through great patient service. While these steps seem simple, research shows that making patient service a priority revolutionizes the way an office handles all areas of their practice, and keeps patients coming back for more.

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