How to Increase Your Word of Mouth Referrals
- Date: February 5, 2014
- Author: eDentalImage
- Comments: 0
Digital dental marketing is awesome, but the good-old word of mouth still helps in the growth of your dental office. And don’t think that there isn’t a place for internet marketing in this. Following are some tips that will help you increase your word of mouth referrals using online resources.
Recruit friendly staff, and be available on and offline.
Be somebody your clients are comfortable talking to, and try to relate to them. Make eye contact and hear your clients’ concerns and complaints. Let them know that you care about them, not just their dental concerns. It’s very important not to disregard any online communication with patients. If you have social media profiles or other accounts, don’t put off responding to messages just because someone isn’t asking in person. With thousands of people online these days, one could use some word of mouth! A timely and friendly response is just as meaningful (if not more) when received online.
Have an informative and easy-to-navigate website.
Including tips and a healthy dental lifestyle on the site will increase the number of hits, and the likelihood that your patients will tell their friends, family, and co-workers about your practice by word of mouth. By optimizing your website for social media and being involved on sites such as Facebook, Twitter, and Instagram, word of mouth will increase as well. Create e-mail newsletters that are informative, eye-catching, and reflect your clients’ interests.
Pay attention to feedback.
Make sure to provide patient satisfaction surveys and reviews both in your clinic and on your website, and pay attention to the feedback given. Accept constructive criticism; nothing puts somebody off more than being told their opinion is unjustified.
Pay attention to patient care.
This might seem not as important as price, services, or location, but nothing creates positive word of mouth more than a positive experience. Make them feel good, and they’ll do your advertising for you! Though you are caring for their teeth, show that their well-being is your top priority. Let them know that their dental health is important to you, and that they’re in good hands.
Go the extra mile.
Make your patients really feel valuable and appreciated. You can make follow-up calls to see how patients’ teeth are after the service, to see if everything is okay.
What increases word of mouth referrals more than anything is the owner-patient relationship. Focus on it, and let us handle your internet marketing campaign. At eDentalImage, we help dental practices grow. Contact us now to get a free consultation.