Why Investing in a Logo is Important!
- Date: March 17, 2014
- Author: eDentalImage
- Comments: 0
There are a lot of important aspects to running a dental practice such as quality of service, patient service, and time management. While all of those things are important, there’s another element that many dental offices forget to stress—providing awesome visuals in their branding. Your office’s branding says a lot about who you are and the quality of the service you provide. More than just an image, eye-catching logos that pop can make a huge difference in the growth of marketing your practice online.
Why investing in a Logo is Important
Some dental offices think that a professional and appealing logo is either unnecessary or not as important for a more local dentistry. Think about it—if someone says “chips” or “soda,” a specific brand immediately pops in to your mind; not just a pile of chips or cup of some unidentified soda. Large companies use logos because logos work, no matter the size of the business, because people need them to help them remember. Your logo is like the fuel injector, providing the best bang for your marketing buck.
A great logo serves many purposes:
- Presents your signature and expression of your identity
- Develops trust
- Prevents your dental clinic and services from being “generalized” as one of many
- Makes your practice memorable
- Expresses professionalism
- Attracts new patients
- Builds patients loyalty
What Kinds of Logos Work Best?
Since logos are so important and so personal to any type of practice, it’s easy to over-complicate them or create one that will not stand the test of time or growth. When you think of logos that work, they all have certain things in common. Think of some of these elements when considering your own logo:
- Keep it simple with fewer components that are easy to remember. Logos that take too much time to figure out are too difficult to recall when it’s time to pass along your name.
- Make it stand out graphically with eye-catching designs or colors.
- Design it to be relevant to the industry and your office. The logo should make sense to anyone unfamiliar with your name and service.
- Create it to be able to withstand time or practice expansion.
- Make sure it is able to be consistently applied throughout every aspect of your office functions. Ask yourself if it will work on your clinic uniforms, website, mailers, signage, etc. Make sure that it is able to be reduced and enlarged well.
In the market of dental practices, a professional logo doesn’t just connect your name to an image–it connects you to your patient.