LinkedIn Do’s and Don’ts
- Date: June 21, 2012
- Author: eDentalImage
- Comments: 0
LinkedIn has done a great job so far at connecting the world’s professionals. Whether you are job hunting, networking to grow your practice or just using LinkedIn to stay in touch with former coworkers, it’s important that your profile exude professionalism. Here are some important Do’s & Don’ts when it comes to designing your profile and showcasing it to patients and fellow industry pro’s.
What You Should Do:
- Have a professional profile photo– You only get one picture to represent you & your practice with LinkedIn. In short, don’t include other people in the shot and refrain from using sexy, juvenile, or personal photos. Random or irrelevant pictures of a gourmet salad or mountain range are also considered unprofessional—don’t use them. Cheesy pictures will make people laugh at you and staged poses insinuate that you’re not professional. Last but not least, size the picture properly & don’t use any product advertisements.
- Keep your profile updated & organized– Let people know about your ongoing accomplishments. Updating your status is a good way to stay relevant.
- Take part in discussion groups– By participating in forums pertaining to the dental field, you can offer expertise and make an impression on others. It’s another way to establish connections with experienced people & stay up-to-date with the goings-on in your industry.
- Connect your blog– If you have a blog, use the WordPress App to push posts on your LinkedIn site. Show people what you know & what your dental office can do.
- Find recruits & interns- Have a position that needs to be filled? The job applicants with detailed, professional LinkedIn profiles are the people to take seriously. Hard working interns are always looking for internship positions through the Student Jobs portal. Reaching out to them could greatly benefit you in the end.
- Customize your URL– Many people don’t realize that you can customize your LinkedIn URL. Instead of having “www.linkedin.com/in/1267832642735” as your URL, you can be listed as “www.linkedin.com/in/JohnDoe”. That way, you can include your page link on business cards and own a URL that is short and memorable.
What You Should NOT Do:
- Over-share information- It’s good to connect social media profiles to LinkedIn…except when it’s not. Don’t share your other profiles unless you maintain an equally professional manner on them.
- Harass other users– Be respectful when asking people for information and don’t just ask a recruiter for an employer’s contact number. Go about it professionally.
- Over-connect– Connecting with too many people in different fields can diminish credibility. It’s better if you know your connections personally. Are your connections too spread out? You can check LinkedIn’s InMaps to see how your connections span.
- Use overused words-. You want your resume to stand out from the crowd. The top 5 most commonly used phrases on LinkedIn are: creative, organizational, effective, extensive experience, and track record. Find some better descriptive words.
- Trade recommendations– Recommendations from former employers count a lot more than people you simply swapped praise with. Too many traded recommendations can become meaningless.
- Leave out your real name– Your name is what most people search, so use it. By not using your real name, you are also violating the LinkedIn user agreement.
No one wants to get their teeth worked on by an unprofessional dentist. If your LinkedIn page is sloppy, people will just assume your work is too. If you’re not sure whether something is appropriate, here’s a great rule to go by: If you wouldn’t put it on a resume, or say it in an interview—don’t put it on LinkedIn.