How to Measure Social Media Marketing Effects
- Date: November 9, 2013
- Author: eDentalImage
- Comments: 0
Anyone can sign up for a Twitter or Facebook account and start posting and tweeting every day, but is it really making a difference for your practice? Is there a way to know if you’re spending your social media marketing time wisely? It turns out there are a number of interesting tools that can help you to better monitor your effect on followers.
Tweriod for Twitter Effectiveness
Tweriod (www.tweriod.com) is a monitoring tool that can help you figure out exactly when your followers are listening. You can find out when your followers are active and then organize your tweets to be launched at those times, maximizing visibility.
Keeping Track of Promos
When you decide to use social networks to market, you probably hear that you should be offering discounts and promotions as part of your social network marketing campaign. Reward Twitter followers and Facebook fans by offering special discounts on your social media pages only. But just making the offer and allowing people to benefit from their connection to you is not enough. You want to know if those offers you put out there are actually interesting to followers.
You can track promos in a few ways. One way is to use different bit.ly URLs each time you advertise a new promo. That way you can go back and figure out which ones saw more traffic. This isn’t purely scientific, but it will help. Which promos do your followers tend to share with their friends? Shares and re-tweets are a significant way to get in touch with the larger group just beyond the range of your followers.
Facebook has statistics which are quite specific for your particular Page. If you’re not using a Page to market your dentistry practice, then you’re not using Facebook to full advantage. Your Page statistics will help you to see when and how often you are successful in reaching potential patients.
Monitoring your dental social marketing strategies is one thing, but getting results is another. Keep track of where new patients are coming from and incorporate social media marketing into your induction process. Recording the information is half the battle, so make sure that you are tracking how many people take advantage of promos that have been advertised using Facebook or Twitter.
Need some tips on how to measure your social media marketing efforts? ContacteDentalImage for a free consultation today!