Why You Need Media Content
- Date: July 5, 2012
- Author: eDentalImage
- Comments: 0
When creating content for your dental website, it’s important to mix things up. Today’s users have little time and interest for wordy pages. Here are a few reasons why you should have and promote video, images, and/or audio content on your website:
A page composed of all text is boring. Web users have extremely limited attention spans, so if you want them to actually take in your content, you have to make it engaging. Include a short video or interesting photos.
Search engines often pick up and display images, videos, and audio clips. So if you have a top-ranking YouTube video that mentions your practice’s website, it could drive a lot of traffic to your page.
Why create inconvenient work for yourself? By providing things like online forms & reservation tools, you can have your patient’s info automatically put into your system. That way, you don’t have to tie up the phone lines or make patients wait long in the office. Cut down the desk job duties!
Social media is your free marketing tool—use it. You want to share your creative content with the masses. Make sharing easier by having interesting videos, images, documents, audio clips, etc. as opposed to plain text.