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What Smartphone Users Want In A Mobile Site

  • Date: October 22, 2012
  • Author: eDentalImage
  • Comments: 0

Smartphone use is opening up a new area in dental practice marketing, as apps like Apple’s Passbook allows users to see what business are nearby in real-time, and even allow loyalty program information to be stored in the phones themselves. So how does your website look on a smartphone? Dental website design needs to appeal to smartphone and computer users. The following steps should help you market your services to smartphone clients.

Know the top smartphone OS and browsers.

Once you know how the systems and browsers work, you can get an idea of what your dental website will look like when it’s displayed on them. Google’s Android platform dominates more than half of the smartphone market. There are many devices that run Android, meaning display size will vary, as will user preferences. Android’s flexibility allows users to run more than one type of browser, although Google’s Chrome is king for the moment.  Keep the iPhone in mind, too. Roughly one-third of all smartphone users have iPhones. That’s a good thing, considering the new Passbook app’s marketing-friendly features.

Stay informed on the browsing behavior of smartphone users.

Smartphone users are more reliant on their phones than other devices. Email service on smartphones has increased drastically over the past year, so marketing emails for your dental office should also be smartphone friendly. 64% of smartphone owners use their device to shop online – making smartphone optimization crucial for effective dental marketing. They also frequently use social media, so integrating your dental office’s site with popular social media platforms could be beneficial.

Make your site contact-friendly.

Mobile site users want the ability to click-to-call, or to send an email rapidly if they have questions. They also frequently look for office locations and hours. Display this information prominently on your site, so mobile-users can find it in a snap, and won’t move on to something else!

Create neat, easy to browse content with the option to access a non-optimized version of your site.

Common sense comes in handy when designing your mobile site. Smartphone users want large buttons, easy to locate search bars, and reduced dependency on scrollbars. Many want videos – offering a great opportunity for you to introduce your office to your potential patients and to share basic oral care tips with existing patients. Providing up-down scrolling in place of left-right scrolling is a move that smartphone users will appreciate on your dental website.

Create a clear, industry-current, easy to read site in order to successfully market your dental practice to smartphone users. If the process seems daunting or you have any questions about how to attract mobile site users, just ask us. eDentalImage has the knowledge and expertise to make your mobile site a hit!

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