Company Culture and Your Practice: Keep Up with Your Morale
- Date: January 20, 2014
- Author: eDentalImage
- Comments: 0
Managing a small practice is not easy, and even minor things like attitudes can make a huge difference. Many dental office owners have to deal with employees that are growing less positive, productive, and motivated over time. After giving out free pizza on Fridays and adding a soda machine to the break room, what’s next to keep up that morale and maintain that spark? Fine tuning the office culture!
Company Culture Is Not Just for Start Ups
Company culture: the underlying beliefs and values that mold everything from leadership hierarchies and styles, to practices and attitudes within any business. A lot of people believe that “company culture” is for tech start-ups or major corporations, and not something that would be important to a dental office. But nothing could be further from the truth.
Importance of Office Culture
Keeping a group of talented people moving in the same direction and all equally happy with the work environment is never an easy task. Everyone comes in with their own expectations, leadership styles, and styles of communication. Having a clear and stated company culture will help everyone adapt to a set of expectations, one way of communicating, and one set of practices to achieve that one common goal.
While it sounds simple, the results are profound. Having clear standards helps offices in many ways, including:
- Establishing levels of leadership, so any problems are directed to the right person, saving time and confusion.
- Reducing the amount of miss-communication among employees.
- Providing clear goals for achievement which can be recognized by management.
- Providing opportunities for employees to voice opinions and avoid future problems.
- Assuring all employees uphold ethical standards and behaviors.
- Allows all employees to work as a team and feel a sense of ownership of their job and its importance within the success of the office.
- Improves productivity and increases profitability.
Make an Environmental Change
Developing company culture is more than a trend; it is the foundation of every business. Whether stated or not, it has a lot to do with employee performance as well as patient satisfaction. If your co-workers are unhappy, it’s a good time to find out why and make some positive changes.
- Find out what employees are unhappy about – is it you or something else?
- Review employee progress and set benchmarks for future achievements.
- Define your leadership style, and adapt to a new one if it will help move the office forward. Are you a positive leader or a heavy-handed manager? Leading by example is the best way to change the attitude of the office.
- Culture is defined by yourself and your employees. Talk about your goals and talk to employees about how they think the office can help them reach their own goals as well.
- Finally, ensure each employee understands and strives for what you’re looking for. And be sure to acknowledge positive efforts- as with starting any new habit, goal or direction in life, people need positive reinforcement and validation that they’re on the right track.
- Remember, change doesn’t happen over night, but having a clear set of standards will help everyone move forward productively and stay the course to success.
You’d be surprised what a few changes in attitude and management can do to your overall efficiency, productivity and bottom-line. Taking the time to improve your dental practice from the inside out ensures you’re taking steps in a positive direction and taking control of your office’s future!