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Dental E-mail Marketing Campaigns

  • Date: October 24, 2012
  • Author: eDentalImage
  • Comments: 0

Do you collect your patients’ email addresses? If not, it might be time to start. Despite the decrease in email marketing in recent years, it is still an effective approach, and new developments in the field have started to make a comeback. By marketing your dental office via email, you can improve your bottom line and your patients’ investments in oral hygiene. So what’s new in dental email marketing?

Pinterest- not just for sharing pretty pictures.

Far from the boring, plain text emails of the past, effective email marketing uses pinnable images, taking advantage of the incredible, free marketing that Pinterest provides. Check out other dentist’s pinboards for image ideas, and remember to keep them simple, clear, and representative of your practice. One strategy many dentists have followed on Pinterest is posting prototypes for creative new business cards – you can take this up a notch by polling your patients about what card design they prefer in one of your emails, but making sure that the image is pinnable.

Integrating social media is easy too!

Don’t neglect other social media platforms if you start working with Pinterest in your emails. If your messages are in newsletter format, make independent articles shareable on Facebook. All headlines and quick tips should be optimized for Twitter. A great idea is to include the link to a video on your YouTube channel. Guarantee that your patients know content is shareable by placing the appropriate logos on each email feature – Pin it! buttons on photos, Facebook share buttons by articles, etc.

Try using MailChimp.

If you’re involved in online marketing already, chances are you might’ve heard of MailChimp. MailChimp is a free and easy to use platform that lets you design and share dental email newsletters. Integrating with software you already use and social media is a snap, and the best part is- you can track the results and effectiveness of your newsletter campaigns! MailChimp has lots of additional features and tools to help you design the best, most effective newsletters out there.

Keep it simple.

Recent studies have shown that while creative subjects are good for personal emails, in professional communications most users prefer clarity. Make sure that your email is neat and simple in its design. By keeping things clearly organized, you make it more likely your patients will actually read your emails – especially if your graphics and images are small enough to load quickly. Sans-serif fonts encourage quick reading, meaning more people will read your entire message, even when they are short on time. A growing number of individuals use their smartphones to read emails, so make sure that your messages are optimized for these devices, as well.

If you don’t know where to start dental email marketing, are wondering how to re-vamp your existing emails, or how to design an effective email marketing campaign, we can help. eDentalImage offers comprehensive dental marketing services to help your office succeed.

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