Dental Landing Pages for Dummies
- Date: May 29, 2015
- Author: eDentalImage
- Comments: 1
Q: What is a landing page?
A: A landing page has no direct connection with your actual website. It is a page that can only be accessed from a link that is provided through your marketing content, like a call-to-action or a Pay-Per-Click campaign. If someone arrives at your landing page, that means they must have shown interest in your advertisement from a previous website. Dental practices want to use this interest to obtain contact information from potential patients.
Q: What are the different types of Landing Pages?
A: A Lead Generation Landing Page is designed to capture the visitor’s information (name, email address, phone number) in exchange for some type of offer. A common example of this would be a sign-up for a newsletter subscription.
On the other hand, a Click-Through Landing Page acts as a channel between an online advertisement and its final destination. This type of landing page gives information to the buyer and gets the ready for a purchase. A common example of this would be a page that lets you buy a product or set up an appointment.
Q: Why Should I Care About Landing Pages as a Dentist?
A: Landing pages are important to your dental practice because they indicate when someone has taken interest in what you are offering online. This initial interest makes it much easier to convert more website visitors into patients. If you use PPC ads or other ways to drive traffic to your site, a landing page can help you filter through your visitors and increase their chance of investing in your offer. Overall, a landing page is a hugely effective way to generate more patients.
Q: What Should I Do Next?
A: Talk to one of our marketing experts on how Landing Pages can benefit your practice!