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How to Evaluate Your Website’s Analytics

  • Date: June 29, 2012
  • Author: eDentalImage
  • Comments: 0

Analytics can seem overwhelming to the average (or below average) web user. Here’s an easy-to-follow breakdown of how analytics works & some of the major things you should be looking out for when monitoring your website:

1.    Why Do I Need Analytics?

Web analytics services track and generate detailed statistics about the visitors to your website. This information can be used to set website goals, improve the layout, and also determine any flaws your website might have.

 2.    How Do I View It?

Log in to your analytics system, such as Google Analytics or view your site’s  analytics report that we provide you.

3.    What Am I Looking At?

A lot of pictures and graphs. But don’t worry; they were made for people like you to understand. The top right corner will provide the date ranges that the data was measured during. So you can see how your site visits varied from month to month. The Site Usage bar will give you information about the number of visitors you had, the number of pages they viewed, the amount of time they spent on the site, etc.

 4.    Major Things to Look For:

  • Where visitors are coming from- Your “Traffic Sources Overview” will show whether search engines or neighboring sites are referring people to your page.
  • Which pages are most/least popular-Your “Content Overview” section will show which of your website’s pages have been viewed the most.
  • What days had the most views-If you started a promotion on a certain day of the month, make sure it worked. There should be a jump in page views during that period.
  • Which keywords are effective- Use the most popular keywords in your site description & use them frequently in your content/posts. Ditch the ones that aren’t working.

 5.    What to do with the Data:

Make changes to your site based on what you observed. For example, if one page has a low view count, it may be hard to find or the content is just unappealing to your visitors. Use this data to reorganize and update the content on various pages and have the highly viewed pages serve as examples.

Also, if you are generating a lot of traffic from a site you are advertising on, that will tell you it is working. If you pay $50 a month for ads on a website and you aren’t receiving any traffic from that source, don’t use it anymore. Analytics will help you improve your practice and efficiently allocate costs.

Still have questions or want someone to take care of your site’s analytics? Contact eDentalImage for free consultative advice!

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