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What's the Difference Between Google Places and Google+?

  • Date: February 28, 2014
  • Author: eDentalImage
  • Comments: 0

At eDentalImage, we are frequently asked if Google Places and Google+ are the same thing. Many dental practices wonder if they need one, or both, or neither. If you’re confused here, just know that you’re not alone. The social media landscape changes pretty quickly, including dental social media, and Google doesn’t always make it easy to understand or keep up with those changes. Here’s a quick breakdown of the important Google Places and Google+ points.

Google Places

google places2The easiest way to grasp Google Places is to think of it as a voluntary, super charged online directory. Search engines will have your office listed but the information is limited.  When you have a Google Places account, you can control your information which includes a description, hours of operation, contact information, and images.

If your hours or location changes you can adjust your information through the dashboard, and never have to wait for the information to catch up with you sometime in the distant future. And additional advantage is that your listing shows up in Google Maps.

Google +

starbucks

What is social media without whole… social thing? Google + is just that– the place for developing your social contacts with your practice. On Google+ you can add people to your circles, which is similar to friends and followers on Facebook and Twitter.  There you can post updates, blogs, or any general content that will help drive interest in your dental practice. Once posted, everyone in your circle can see and share the information.

Which is Best for Dental Practices?

Google Places and Google + are two different types of online listings and will serve your practice in different ways, and it’s important to use them both. Google has made that a lot easier since making it possible to combine the two features and manage them both from one dashboard. We recommend that you:

  • Claim your Google Places/Google+ Local Account
  • Optimize your Google Places/Google+ Local Page
  • Be active on your Google Places/Google+ Page
  • Check Google Forums for new updates and tips
  • Be Patient and try not to get frustrated. Trust us, you aren’t the only dental practice out there having a hard time with this!

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