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Why Landing Pages are one of the Best Tools for SEO

  • Date: January 28, 2013
  • Author: eDentalImage
  • Comments: 0

Landing pages are one of the most under-utilized tools for organic SEO. In fact, landing pages actually play a large role in increasing organic traffic to websites.

What Is A Landing Page?

A landing page is a page on a website where first time traffic is sent, usually to prompt a specific response. Landing pages are related to the specific content that attracted the user to the site from another source- usually a search engine. The landing page then allows the user access to the rest of the website. Landing pages are only available to users searching for a specific type of information, and not available to users who simply went to the main part of the site first.

SEO And Landing Pages

Landing pages are crucial to modern SEO. They help attract the right kind of traffic, and target users based on exactly what they are looking for. Successful landing pages will direct users to the main site to find more about your practice, or collect their contact information. Either way, they get you a lot closer to your goal of getting plenty of quality web traffic.

In order to create a successful landing page, here are some important things to keep in mind:

  • Be Natural: In the past, SEO was centered around repeating exact keyword phrases like “dental social media marketing”. However, search engines are getting smarter all the time and have changed the algorithms. With the new updates, you must create engaging and focused content, using keywords and keyword phrases naturally.
  • User Appeal: Scan through your pages and look at the language you’re using. Are you talking about user’s wants and needs? If not, you should be. Pretend you’re looking for a new dental office; does your landing page offer your potential clients something that they want?
  • Keep it Simple: Your dental office can use a landing page as a way to collect information, encourage potential patients to call right away for an appointment, or announce a special deal for new patients. Regardless of the page’s intent, it’s important to include a form to collect their contact information on the landing page.

A landing page provides great opportunities to expand your dental marketing and SEO campaigns. Remember to update your landing pages frequently, so that visitors are not getting the same information every time they access it.

 

For more help on creating great landing pages for your website, or general dental web marketing information, contacteDentalImage today for a free consultation!

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