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Landing Pages: Tips and Tricks for Dental Websites

  • Date: October 19, 2012
  • Author: eDentalImage
  • Comments: 0

Landing pages are the first page a new visitor will see when they go to your website – instead of the home page. Landing pages are usually customized to reflect the interests or intent of how the user got to the website in the first place. For instance, if someone clicks on an ad from a website’s Pay Per Click campaign, the landing page will reflect the content of the ad. Because a landing page’s content is more tailored to the user’s intent and interests, it has a higher probability of conversion than just the homepage alone.

Before using landing pages became the norm, the majority of traffic arriving to the website went straight to the homepage. That’s because the extent of internet marketing at the time was enough if you could just get someone to your website. But a dental practice can’t rely entirely on their homepage to make the most of traffic, and a landing page is what helps you to take advantage of every opportunity.

How Should Your Dentistry Landing Page Work?

You can tailor landing pages to feature content depending on where the traffic came from. For example, if you are doing a promotion for new dental patients at your practice, and you want to give clear information and a quick way to sign up, you create a landing page that opens when people click on a promo displayed somewhere else. They can see that the information is specific to the reason they’ve clicked on the link, which makes it more likely that they’ll actually fill in the form with their contact details.

 

Target Dental Landing Pages

The best thing you can do when designing a new landing page is to be very clear, concise, and helpful. Don’t distract the new arrival with lots of links and information – they can get all that later from your website. Give them the most valuable information, probably the information that they came for, and ask them to sign up for future updates. A landing page should be short and direct, with simple navigation to the main parts of your site. And you should ensure that the landing page can be shared via social networking sites so the information can be passed on with a single click.

Design and Test

The idea behind a landing page is to capture the interest and enthusiasm of someone who has come to your site for a specific reason. While you should design each landing page to encourage people to give you contact information and share the news of your dental practice’s promo, you also want to make sure it’s working. Testing, monitoring results, and making improvements are all part of dental website marketing, too. Remember that these are long term goals, even in a short attention span world.

For more information, help on creating great dental landing pages and more, contact eDentalImage for a free consultation today!

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