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The Link Between Search and Social Media

  • Date: September 24, 2012
  • Author: eDentalImage
  • Comments: 0

The big search engines, like Google, Yahoo!, and Bing, try to keep their content quality and trustworthy, but with so much information out there, and with so many trying to gain the system, perfection isn’t always possible. The big search engines need to know that your website is credible, and credibility isn’t an easy thing to create with a searchbot.  So you need to be smart with your dental web design and use certain steps to help improve your site’s sense of legitimacy.

Links, Links, and more Links

Lots of quality, credible links shows that your website, and your dental practice, is well connected and has a substantial base of people following and referencing it. The more links that lead to your website, the more your website appears to be trustworthy. This may not seem like something a search engine would consider important, but remember, the end goal of search engines is to suggest the best content for human users.

That’s why using social media to build links is so important. If lots of people are reading, sharing and “liking” a page, it signals to a search engine that it is a highly useful, credible website. Think about it, people don’t share spam or unhelpful websites, they share things that they feel are trustworthy enough to be shared. Real-live human approval is worth its weight in gold to a search engine searchbot, which is why social media is literally changing the face of SEO today.

So how do you optimize your internet marketing strategy for social media?

  • Keep a company blog! Blogging is a great way to interact with patients and other practices, build links and stayinformed, all while remaining in the social media sphere
  • A no brainer, but make sure your practice has a profile on the major social media platforms. Facebook and Twitter, especially, but don’t neglect LinkedIn and Google.
  • Consider media sites like YouTube, Flickr and Pinterest. People love looking at pictures of your dental office and video content about your practice more than reading about it. Media is a great way to get people’s attention and show how up to date your practice is on web technology.
  • Share. Don’t just sit there, use those social media profiles! Even if it’s just a few short posts a week, interact, post links, tweet, share to build your social media base. Social Media Management Tools (SMMT) can make this all much easier by consolidating all of your accounts onto one interface. Check out sites like Tweetdeck and Hootsuite to help lighten the load.

What makes using dental social media marketing so great is that the process isn’t about trying to figure out Google’s algorithms, but about how to appeal to real people.  People are more likely to click on a site that their best friend posted on Facebook or Twitter, than they are to search for a similar site on Google.  Getting help with social media marketing can be the best way to make it easy for you.

So how will you optimize your search and social media for your dental practice? Get a free consultation from eDentalImage to learn more!

Find us on Facebook and Twitter!

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