How To Manage Your Social Media Presence
- Date: June 1, 2012
- Author: eDentalImage
- Comments: 0
Do you view social media as a pain? Is updating your profiles seen as a chore? Do you wonder if there’s an easier way? There is!
Social Media Management Systems (SMMS) are an easy way to manage multiple profiles in one place. SMMS allow you to see your newsfeed, mentions, direct messages, and more-all on one web page. Below are our reasons why using a Social Media Management System just makes sense when trying to organize all your social media outlets for your dental practice.
Ease of Use
SMMS are extremely easy to use. Systems follow basic social network layouts and clearly label what is what. SMMS also allow you to tweet or post an update to Facebook directly from the management system itself.
Social Media Management Systems also allow you to keep several social media accounts on one management system, allowing you to easily jump between them. No longer will you have to constantly log in and out of Twitter to post from multiple accounts. With a SMMS, you can hop between the office Twitter account and the office Facebook fan page, to your personal Twitter account, within a matter of seconds.
Scheduling is probably the biggest perk of SMMS. With a Social Media Management System, you can write tweets and status updates ahead of time and then schedule when you want them to be posted. This will free up your time and give you piece of mind, knowing that if your designated social media updater is out of the office for a week’s vacation, your accounts will not be abandoned. Just be sure that if you do schedule your updates you continue to check in to your accounts at least once a day for responses and questions.
Most Social Media Management Systems offer a plug-in that allows you to run analytics reports on your practice’s social media profiles. This means you can determine the demographics, such as age group, gender, & location, of who is visiting your social media profiles. Knowing this gives you a window into who your target patient is, allowing you to advertise appropriately. Are 75% of your Twitter followers women? It may be wise to hold a ladies day promo. Are 65% of your Facebook friends in their 50s? It may be a good idea to include tips for the middle-aged into your updates. The possibilities are endless!
The leading SMMS are free! Although certain restrictions may apply before you are forced to upgrade to a paid plan (usually based on the amount of profiles one account can manage & the range of analytics offered), many SMMS systems have a free option. eDentalImage’s choice of SMMS, Hootsuite, allows one account to manage up to 5 social network feeds before they must upgrade to a paid account.
Ready to begin using a Social Media Management System? Click Here for a Complete List!