Get your FREE WEBSITE DIAGNOSTIC & EVALUATION REPORT when you click here!

check howit works

How to Measure Social Media Marketing Effects

  • Date: November 9, 2013
  • Author: eDentalImage
  • Comments: 0

Anyone can sign up for a Twitter or Facebook account and start posting and tweeting every day, but is it really making a difference for your practice? Is there a way to know if you’re spending your social media marketing time wisely? It turns out there are a number of interesting tools that can help you to better monitor your effect on followers.

Tweriod for Twitter Effectiveness

Tweriod (www.tweriod.com) is a monitoring tool that can help you figure out exactly when your followers are listening. You can find out when your followers are active and then organize your tweets to be launched at those times, maximizing visibility.

Keeping Track of Promos

When you decide to use social networks to market, you probably hear that you should be offering discounts and promotions as part of your social network marketing campaign. Reward Twitter followers and Facebook fans by offering special discounts on your social media pages only. But just making the offer and allowing people to benefit from their connection to you is not enough. You want to know if those offers you put out there are actually interesting to followers.

You can track promos in a few ways. One way is to use different bit.ly URLs each time you advertise a new promo. That way you can go back and figure out which ones saw more traffic. This isn’t purely scientific, but it will help. Which promos do your followers tend to share with their friends? Shares and re-tweets are a significant way to get in touch with the larger group just beyond the range of your followers.

Facebook Stats

Facebook has statistics which are quite specific for your particular Page. If you’re not using a Page to market your dentistry practice, then you’re not using Facebook to full advantage. Your Page statistics will help you to see when and how often you are successful in reaching potential patients.

Ask Your Patients Where They Heard About You

Monitoring your dental social marketing strategies is one thing, but getting results is another. Keep track of where new patients are coming from and incorporate social media marketing into your induction process. Recording the information is half the battle, so make sure that you are tracking how many people take advantage of promos that have been advertised using Facebook or Twitter.

Need some tips on how to measure your social media marketing efforts? ContacteDentalImage for a free consultation today!

Find us on Facebook and Twitter!

PGlmcmFtZSBzcmM9Imh0dHA6Ly93d3cyLnJhZGl1c29ubGluZS5jb20vbC83MzgyLzIwMTUtMDItMDIvMnE1ZHJoIg0Kd2lkdGg9IjEwMCUiIGhlaWdodD0iNTAwIiB0eXBlPSJ0ZXh0L2h0bWwiIGZyYW1lYm9yZGVyPSIwIg0KYWxsb3dUcmFuc3BhcmVuY3k9InRydWUiIHN0eWxlPSJib3JkZXI6IDAiPjwvaWZyYW1lPg==
DOWNLOAD NOW!
Want to know how the eDentalImage team can help your practice? Our success story, featuring Dr. Jay Patel, walks through how the team helped his office expand.
Image and video hosting by TinyPic
PGlmcmFtZSBzcmM9Imh0dHA6Ly93d3cyLnJhZGl1c29ubGluZS5jb20vbC83MzgyLzIwMTUtMDItMDIvMnE1ZHJoIg0Kd2lkdGg9IjEwMCUiIGhlaWdodD0iNTAwIiB0eXBlPSJ0ZXh0L2h0bWwiIGZyYW1lYm9yZGVyPSIwIg0KYWxsb3dUcmFuc3BhcmVuY3k9InRydWUiIHN0eWxlPSJib3JkZXI6IDAiPjwvaWZyYW1lPg==
Download Now!
See how Dr. Jay Patel, an oral surgeon, achieved success for his brand new practice by teaming up with the marketing experts at eDentalImage. Sign up to get the full story!
Image and video hosting by TinyPic
PGlmcmFtZSBzcmM9Imh0dHA6Ly93d3cyLnJhZGl1c29ubGluZS5jb20vbC83MzgyLzIwMTUtMDItMDIvMnE1ZHJoIg0Kd2lkdGg9IjEwMCUiIGhlaWdodD0iNTAwIiB0eXBlPSJ0ZXh0L2h0bWwiIGZyYW1lYm9yZGVyPSIwIg0KYWxsb3dUcmFuc3BhcmVuY3k9InRydWUiIHN0eWxlPSJib3JkZXI6IDAiPjwvaWZyYW1lPg==
Download Now!
See how Dr. Jay Patel, an oral surgeon, achieved success for his brand new practice by teaming up with the marketing experts at eDentalImage. Sign up to get the full story!
Image and video hosting by TinyPic
PGlmcmFtZSBzcmM9Imh0dHA6Ly93d3cyLnJhZGl1c29ubGluZS5jb20vbC83MzgyLzIwMTUtMDItMDIvMnE1ZHJtIg0Kd2lkdGg9IjEwMCUiIGhlaWdodD0iNTAwIiB0eXBlPSJ0ZXh0L2h0bWwiIGZyYW1lYm9yZGVyPSIwIg0KYWxsb3dUcmFuc3BhcmVuY3k9InRydWUiIHN0eWxlPSJib3JkZXI6IDAiPjwvaWZyYW1lPg==
DOWNLOAD NOW!
Online reviews can be a great ally, or your greatest enemy. Learn how to take control of your online reputation, and craft a positive, helpful online presence. Sign up to receive your free copy of the guide!
PGlmcmFtZSBzcmM9Imh0dHA6Ly93d3cyLnJhZGl1c29ubGluZS5jb20vbC83MzgyLzIwMTUtMDItMDIvMnE1ZHJrIg0Kd2lkdGg9IjEwMCUiIGhlaWdodD0iNTAwIiB0eXBlPSJ0ZXh0L2h0bWwiIGZyYW1lYm9yZGVyPSIwIg0KYWxsb3dUcmFuc3BhcmVuY3k9InRydWUiIHN0eWxlPSJib3JkZXI6IDAiPjwvaWZyYW1lPg==
DOWNLOAD NOW!
Setting up your Google+ page properly is critical to your practice's online success. Our experts show you how to do it right with this step-by-step guide. Fill out your information and we'll send you your copy!
PGlmcmFtZSBzcmM9Imh0dHA6Ly93d3cyLnJhZGl1c29ubGluZS5jb20vbC83MzgyLzIwMTUtMDItMDQvMnJtNWZrIg0Kd2lkdGg9IjEwMCUiIGhlaWdodD0iNTAwIiB0eXBlPSJ0ZXh0L2h0bWwiIGZyYW1lYm9yZGVyPSIwIg0KYWxsb3dUcmFuc3BhcmVuY3k9InRydWUiIHN0eWxlPSJib3JkZXI6IDAiPjwvaWZyYW1lPg==
Download Now!
Learn how the all-star team at pediatric practice, Children's Dental Zone, took their practice to the next level. Our Success Story walks you through how eDentalImage helped the practice revamp their digital brand and increase patients!
Image and video hosting by TinyPic
PGlmcmFtZSBzcmM9Imh0dHA6Ly93d3cyLnJhZGl1c29ubGluZS5jb20vbC83MzgyLzIwMTUtMDMtMjMvMzZsNHN3IiB3aWR0aD0iMTAwJSIgaGVpZ2h0PSI1MDAiIHR5cGU9InRleHQvaHRtbCIgZnJhbWVib3JkZXI9IjAiIGFsbG93VHJhbnNwYXJlbmN5PSJ0cnVlIiBzdHlsZT0iYm9yZGVyOiAwIj48L2lmcmFtZT4=
DOWNLOAD NOW!
Understanding SEO is crucial to getting your practice found online by new patients. In this simple, straightforward guide, our experts show you what SEO is and what you need to know to be successful on the web!
PGlmcmFtZSBzcmM9Imh0dHA6Ly93d3cyLnJhZGl1c29ubGluZS5jb20vbC83MzgyLzIwMTUtMDQtMDcvMzdoODFtIiB3aWR0aD0iMTAwJSIgaGVpZ2h0PSI1MDAiIHR5cGU9InRleHQvaHRtbCIgZnJhbWVib3JkZXI9IjAiIGFsbG93VHJhbnNwYXJlbmN5PSJ0cnVlIiBzdHlsZT0iYm9yZGVyOiAwIj48L2lmcmFtZT4=
DOWNLOAD NOW!
New to digital marketing? Our guide walks you through the basics and shows you how you can take advantage of the latest trends to achieve the best results for your practice. Sign up and we'll send you your free copy!