Get your FREE WEBSITE DIAGNOSTIC & EVALUATION REPORT when you click here!

check howit works

How to Optimize a Dental Facebook Page

  • Date: February 5, 2013
  • Author: eDentalImage
  • Comments: 0

There has been a lot of speculation going around about optimizing Facebook business pages. Some people say to use keywords in uploaded files such as photos, others say keywords need to be in URLs, and others say SEO doesn’t work at all on Facebook. If you have a busy dental practice, you don’t have time to spend implementing every tip and trick. This post is designed to provide you with the most important dental search engine marketing techniques for Facebook.

  • Choose A Great Name: It may seem silly to have this as a tip, but it’s the most basic and important tip. So many dental offices are named after the head dentist, but that may not be the ideal name for a Facebook page if you want to be found by people searching for dentists. It’s better to go with the actual name of the practice, instead of the name of the person in charge.
  • Utilize The Custom URL: After you’ve gained 25 likes, Facebook allows you to create a unique vanity URL (or username) for your page. With URLs heavily influencing search engines, it’s important that your practice page URL accurately reflects your dental practice.
  • Use Keywords Strategically: Much like traditional websites, keyword use is important for Facebook business pages. Use your best keywords in the “About” section- treat it like you would other biographical areas on your website, such as the Mission, About and Company Description sections. Include keywords relating to your specialties and local area and you’re good to go.
  • Optimize Status Updates: Contrary to popular belief, status updates can and should be optimized. Keep in mind that the first 18 characters will act as the meta description, so write carefully. It’s also good practice to include links to your website in your updates. Post links to news about dental health so that your patients will be tempted to pass along the information, giving your Facebook page more visibility.
  • Bring Them to You: Most importantly, make it easy for individuals to find your number so they can make an appointment, and make it simple for them to get from your Facebook page to your website. Your number should be prominently displayed on both your contact info and “About” section; the same goes for links to your website.

These may sound like no-brainers to maintaining a good Facebook page for your practice, but they also improve your SEO, which intern improves your website and brings you new patients. Don’t delay on implementing these tips, and watch and track your results over the weeks and months to come.

For more information on SEO, social media marketing and optimization, contact eDentalImage today for a free consultation!

Find us on Facebook and Twitter!

PGlmcmFtZSBzcmM9Imh0dHA6Ly93d3cyLnJhZGl1c29ubGluZS5jb20vbC83MzgyLzIwMTUtMDItMDIvMnE1ZHJoIg0Kd2lkdGg9IjEwMCUiIGhlaWdodD0iNTAwIiB0eXBlPSJ0ZXh0L2h0bWwiIGZyYW1lYm9yZGVyPSIwIg0KYWxsb3dUcmFuc3BhcmVuY3k9InRydWUiIHN0eWxlPSJib3JkZXI6IDAiPjwvaWZyYW1lPg==
DOWNLOAD NOW!
Want to know how the eDentalImage team can help your practice? Our success story, featuring Dr. Jay Patel, walks through how the team helped his office expand.
Image and video hosting by TinyPic
PGlmcmFtZSBzcmM9Imh0dHA6Ly93d3cyLnJhZGl1c29ubGluZS5jb20vbC83MzgyLzIwMTUtMDItMDIvMnE1ZHJoIg0Kd2lkdGg9IjEwMCUiIGhlaWdodD0iNTAwIiB0eXBlPSJ0ZXh0L2h0bWwiIGZyYW1lYm9yZGVyPSIwIg0KYWxsb3dUcmFuc3BhcmVuY3k9InRydWUiIHN0eWxlPSJib3JkZXI6IDAiPjwvaWZyYW1lPg==
Download Now!
See how Dr. Jay Patel, an oral surgeon, achieved success for his brand new practice by teaming up with the marketing experts at eDentalImage. Sign up to get the full story!
Image and video hosting by TinyPic
PGlmcmFtZSBzcmM9Imh0dHA6Ly93d3cyLnJhZGl1c29ubGluZS5jb20vbC83MzgyLzIwMTUtMDItMDIvMnE1ZHJoIg0Kd2lkdGg9IjEwMCUiIGhlaWdodD0iNTAwIiB0eXBlPSJ0ZXh0L2h0bWwiIGZyYW1lYm9yZGVyPSIwIg0KYWxsb3dUcmFuc3BhcmVuY3k9InRydWUiIHN0eWxlPSJib3JkZXI6IDAiPjwvaWZyYW1lPg==
Download Now!
See how Dr. Jay Patel, an oral surgeon, achieved success for his brand new practice by teaming up with the marketing experts at eDentalImage. Sign up to get the full story!
Image and video hosting by TinyPic
PGlmcmFtZSBzcmM9Imh0dHA6Ly93d3cyLnJhZGl1c29ubGluZS5jb20vbC83MzgyLzIwMTUtMDItMDIvMnE1ZHJtIg0Kd2lkdGg9IjEwMCUiIGhlaWdodD0iNTAwIiB0eXBlPSJ0ZXh0L2h0bWwiIGZyYW1lYm9yZGVyPSIwIg0KYWxsb3dUcmFuc3BhcmVuY3k9InRydWUiIHN0eWxlPSJib3JkZXI6IDAiPjwvaWZyYW1lPg==
DOWNLOAD NOW!
Online reviews can be a great ally, or your greatest enemy. Learn how to take control of your online reputation, and craft a positive, helpful online presence. Sign up to receive your free copy of the guide!
PGlmcmFtZSBzcmM9Imh0dHA6Ly93d3cyLnJhZGl1c29ubGluZS5jb20vbC83MzgyLzIwMTUtMDItMDIvMnE1ZHJrIg0Kd2lkdGg9IjEwMCUiIGhlaWdodD0iNTAwIiB0eXBlPSJ0ZXh0L2h0bWwiIGZyYW1lYm9yZGVyPSIwIg0KYWxsb3dUcmFuc3BhcmVuY3k9InRydWUiIHN0eWxlPSJib3JkZXI6IDAiPjwvaWZyYW1lPg==
DOWNLOAD NOW!
Setting up your Google+ page properly is critical to your practice's online success. Our experts show you how to do it right with this step-by-step guide. Fill out your information and we'll send you your copy!
PGlmcmFtZSBzcmM9Imh0dHA6Ly93d3cyLnJhZGl1c29ubGluZS5jb20vbC83MzgyLzIwMTUtMDItMDQvMnJtNWZrIg0Kd2lkdGg9IjEwMCUiIGhlaWdodD0iNTAwIiB0eXBlPSJ0ZXh0L2h0bWwiIGZyYW1lYm9yZGVyPSIwIg0KYWxsb3dUcmFuc3BhcmVuY3k9InRydWUiIHN0eWxlPSJib3JkZXI6IDAiPjwvaWZyYW1lPg==
Download Now!
Learn how the all-star team at pediatric practice, Children's Dental Zone, took their practice to the next level. Our Success Story walks you through how eDentalImage helped the practice revamp their digital brand and increase patients!
Image and video hosting by TinyPic
PGlmcmFtZSBzcmM9Imh0dHA6Ly93d3cyLnJhZGl1c29ubGluZS5jb20vbC83MzgyLzIwMTUtMDMtMjMvMzZsNHN3IiB3aWR0aD0iMTAwJSIgaGVpZ2h0PSI1MDAiIHR5cGU9InRleHQvaHRtbCIgZnJhbWVib3JkZXI9IjAiIGFsbG93VHJhbnNwYXJlbmN5PSJ0cnVlIiBzdHlsZT0iYm9yZGVyOiAwIj48L2lmcmFtZT4=
DOWNLOAD NOW!
Understanding SEO is crucial to getting your practice found online by new patients. In this simple, straightforward guide, our experts show you what SEO is and what you need to know to be successful on the web!
PGlmcmFtZSBzcmM9Imh0dHA6Ly93d3cyLnJhZGl1c29ubGluZS5jb20vbC83MzgyLzIwMTUtMDQtMDcvMzdoODFtIiB3aWR0aD0iMTAwJSIgaGVpZ2h0PSI1MDAiIHR5cGU9InRleHQvaHRtbCIgZnJhbWVib3JkZXI9IjAiIGFsbG93VHJhbnNwYXJlbmN5PSJ0cnVlIiBzdHlsZT0iYm9yZGVyOiAwIj48L2lmcmFtZT4=
DOWNLOAD NOW!
New to digital marketing? Our guide walks you through the basics and shows you how you can take advantage of the latest trends to achieve the best results for your practice. Sign up and we'll send you your free copy!