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How SEO Works & Why It’s Relevant to Your Dental Practice

  • Date: August 14, 2012
  • Author: eDentalImage
  • Comments: 0

Making your mark on the Internet is no easy feat.  Having a fancy website design is important, but there is so much more to dental marketing than a good looking landing page.

Your website gives potential patients a clear picture into your dental office, and therefore, a picture into you as a professional, whether you like it or not.  Your dental website is a simple way to express who you are to a potential client and because of that, is vitally important.

SEO stands for search engine optimization. It’s the process in which search engines, like Google or Yahoo!, look for your website when people are searching online.  The better your SEO, the more likely your dental website will show up as one of the top search results.

It has been proven that the average web user rarely goes past the first page of search engine result pages, and even fewer go past the second.  If your dental practice’s search engine marketing is doing its job, your practice should be at the top of the very first page.

While the major search engines keep their ranking process a secret, they do give some tips. They do this to prevent people from putting up hacker or false websites.  It is the goal of the search engines to have appropriate and legitimate content come up for every search.

Because of this guarded information, having perfect SEO is impossible, but if you keep in mind the goals of search engines, you can provide what they are looking for.

The first step in having excellent SEO for your dental practice is creating great content.  Have you heard the phrase “content is king”?  Well, when it comes to the Internet and SEO, truer words have never been spoken.  If you want to achieve & maintain high ratings, you need to have good, solid content that uses keywords matching the dental field and what you do specifically.

Good SEO isn’t just about using keywords for your dental marketing platform, but in what areas of your website that you use them.  It is important that your keywords show up in the title of your website, the headers of your site, and throughout the pages– but not so much that it feels unnatural. Need help working SEO into your dental website? Contact the SEO specialists at eDentalImage for a free consultation!

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