Showcase Your Expertise Using Social Media
- Date: January 17, 2013
- Author: eDentalImage
- Comments: 0
In today’s connected world, consumers are being attacked by marketing messages every day. In order to stand out from the crowd, you must engage your consumers in a balanced way, giving them a personal connection and showing off a little so they realize that it does make a difference to have a dentist who is an expert in the field.
Creating That Important Connection
Many people are scared of going to the dentist. But you can use this to your advantage, by being an expert who understands their needs. Nearly everyone on this planet has an opinion which they want to share. Social consumers not only want to share their opinions, but they want to interact with your practice in a two-way conversation. Here are three surefire ways to stir up a conversation with your patients:
- Polls, Surveys or Open-Ended Questions – Ask patients what their largest fear is when it comes to dental care or what concerns them the most. Once the poll or survey has ended, report the results to your audience. If there is one topic that seems to do well with your audience, stir it up again or use it to gain ideas for new conversations.
- Thought-Provoking Questions – Make your audience think by asking an interesting question related to dental care. Look for broader trends in the dental world, such as cosmetic dentistry, study the results of other people’s dental-related polls and look for dental news to share and then ask for reactions.
- From Conversations To Content – Show off your specialized knowledge with a video, blog post, or offer a webinar. Great conversations stem from great content and vice-versa. Write about topics that will spark up a conversation between your patients and your dental practice. As always, encourage the conversation and encourage your readers to share on social media channels.
In the end, social media marketing can be about finding what sparks the interest of your audience. Whether it’s the effects of fluoride or the rising costs of implants, encourage your audience to share their opinion and then be sure to collect that information and re-share it as the expert.
For more advice, tips and expertise on dental social media marketing, contacteDentalImage today for a free consultation!