Get your FREE WEBSITE DIAGNOSTIC & EVALUATION REPORT when you click here!

check howit works

Tips and Tools for Great Email Marketing

  • Date: October 26, 2012
  • Author: eDentalImage
  • Comments: 0

In the hierarchy of digital marketing for dental practices, email marketing is down a few runs from social network marketing and web marketing. But it’s still important and is the best way to stay in touch with longtime patients.

Get Their Attention with Great Headlines

 It may be that your readers are only going to read the headlines. While this is a sad thing to accept, it’s not as bad as when people just delete emails without opening them or unsubscribe completely. So what is it that keeps them on the list?

Headlines!

Include as much information as you can in a headline. Be descriptive about the newsletter’s content in the headline, but avoid lengthy headlines. Aim for something catchy and fun, or engage the reader with a question. This doesn’t mean you can ignore the rest of the content, because there will be people who actually go beyond the headlines, especially if the headline interests them.

Be Relatable

The best content is going to be something that your readers can relate to. A dental services promo is more interesting than the history of titanium crowns. While you may also have a dental blog, and your email marketing may be a way to bring people to the blog, be cautious about blog topics that most readers will skim over.

Consider themed dental e-newsletters. If there is an upcoming holiday that your practice or most of your patients celebrate, write some content related to the celebrations. For example, if a lot of your patients celebrate Christmas, which is sure to include plenty of sugary foods, why not include content for how to care for their teeth over the holiday season?

Be Concise

Each story or post should be concise and interesting. Don’t write long email newsletters just to have a lot of content. Content needs to be interesting and engaging for it to be valuable. A short summary is all you have space for, and it’s probably all that your readers will take the time to read.

Use Tracking Tools to Improve

There are a variety of tools on the web to ensure dental e-newsletter success. MailChimp is an easy to use email newsletter system that not only helps you design great-looking newsletters, but also track their results. With the knowledge of what content draws the most attention, you can build better and better newsletters each month!

Still stuck on how to obtain dental e-newsletter success? Contact eDentalImage today for email marketing advice, industry insider tricks and even a free consultation!

Find us on Facebook and Twitter!

PGlmcmFtZSBzcmM9Imh0dHA6Ly93d3cyLnJhZGl1c29ubGluZS5jb20vbC83MzgyLzIwMTUtMDItMDIvMnE1ZHJoIg0Kd2lkdGg9IjEwMCUiIGhlaWdodD0iNTAwIiB0eXBlPSJ0ZXh0L2h0bWwiIGZyYW1lYm9yZGVyPSIwIg0KYWxsb3dUcmFuc3BhcmVuY3k9InRydWUiIHN0eWxlPSJib3JkZXI6IDAiPjwvaWZyYW1lPg==
DOWNLOAD NOW!
Want to know how the eDentalImage team can help your practice? Our success story, featuring Dr. Jay Patel, walks through how the team helped his office expand.
Image and video hosting by TinyPic
PGlmcmFtZSBzcmM9Imh0dHA6Ly93d3cyLnJhZGl1c29ubGluZS5jb20vbC83MzgyLzIwMTUtMDItMDIvMnE1ZHJoIg0Kd2lkdGg9IjEwMCUiIGhlaWdodD0iNTAwIiB0eXBlPSJ0ZXh0L2h0bWwiIGZyYW1lYm9yZGVyPSIwIg0KYWxsb3dUcmFuc3BhcmVuY3k9InRydWUiIHN0eWxlPSJib3JkZXI6IDAiPjwvaWZyYW1lPg==
Download Now!
See how Dr. Jay Patel, an oral surgeon, achieved success for his brand new practice by teaming up with the marketing experts at eDentalImage. Sign up to get the full story!
Image and video hosting by TinyPic
PGlmcmFtZSBzcmM9Imh0dHA6Ly93d3cyLnJhZGl1c29ubGluZS5jb20vbC83MzgyLzIwMTUtMDItMDIvMnE1ZHJoIg0Kd2lkdGg9IjEwMCUiIGhlaWdodD0iNTAwIiB0eXBlPSJ0ZXh0L2h0bWwiIGZyYW1lYm9yZGVyPSIwIg0KYWxsb3dUcmFuc3BhcmVuY3k9InRydWUiIHN0eWxlPSJib3JkZXI6IDAiPjwvaWZyYW1lPg==
Download Now!
See how Dr. Jay Patel, an oral surgeon, achieved success for his brand new practice by teaming up with the marketing experts at eDentalImage. Sign up to get the full story!
Image and video hosting by TinyPic
PGlmcmFtZSBzcmM9Imh0dHA6Ly93d3cyLnJhZGl1c29ubGluZS5jb20vbC83MzgyLzIwMTUtMDItMDIvMnE1ZHJtIg0Kd2lkdGg9IjEwMCUiIGhlaWdodD0iNTAwIiB0eXBlPSJ0ZXh0L2h0bWwiIGZyYW1lYm9yZGVyPSIwIg0KYWxsb3dUcmFuc3BhcmVuY3k9InRydWUiIHN0eWxlPSJib3JkZXI6IDAiPjwvaWZyYW1lPg==
DOWNLOAD NOW!
Online reviews can be a great ally, or your greatest enemy. Learn how to take control of your online reputation, and craft a positive, helpful online presence. Sign up to receive your free copy of the guide!
PGlmcmFtZSBzcmM9Imh0dHA6Ly93d3cyLnJhZGl1c29ubGluZS5jb20vbC83MzgyLzIwMTUtMDItMDIvMnE1ZHJrIg0Kd2lkdGg9IjEwMCUiIGhlaWdodD0iNTAwIiB0eXBlPSJ0ZXh0L2h0bWwiIGZyYW1lYm9yZGVyPSIwIg0KYWxsb3dUcmFuc3BhcmVuY3k9InRydWUiIHN0eWxlPSJib3JkZXI6IDAiPjwvaWZyYW1lPg==
DOWNLOAD NOW!
Setting up your Google+ page properly is critical to your practice's online success. Our experts show you how to do it right with this step-by-step guide. Fill out your information and we'll send you your copy!
PGlmcmFtZSBzcmM9Imh0dHA6Ly93d3cyLnJhZGl1c29ubGluZS5jb20vbC83MzgyLzIwMTUtMDItMDQvMnJtNWZrIg0Kd2lkdGg9IjEwMCUiIGhlaWdodD0iNTAwIiB0eXBlPSJ0ZXh0L2h0bWwiIGZyYW1lYm9yZGVyPSIwIg0KYWxsb3dUcmFuc3BhcmVuY3k9InRydWUiIHN0eWxlPSJib3JkZXI6IDAiPjwvaWZyYW1lPg==
Download Now!
Learn how the all-star team at pediatric practice, Children's Dental Zone, took their practice to the next level. Our Success Story walks you through how eDentalImage helped the practice revamp their digital brand and increase patients!
Image and video hosting by TinyPic
PGlmcmFtZSBzcmM9Imh0dHA6Ly93d3cyLnJhZGl1c29ubGluZS5jb20vbC83MzgyLzIwMTUtMDMtMjMvMzZsNHN3IiB3aWR0aD0iMTAwJSIgaGVpZ2h0PSI1MDAiIHR5cGU9InRleHQvaHRtbCIgZnJhbWVib3JkZXI9IjAiIGFsbG93VHJhbnNwYXJlbmN5PSJ0cnVlIiBzdHlsZT0iYm9yZGVyOiAwIj48L2lmcmFtZT4=
DOWNLOAD NOW!
Understanding SEO is crucial to getting your practice found online by new patients. In this simple, straightforward guide, our experts show you what SEO is and what you need to know to be successful on the web!
PGlmcmFtZSBzcmM9Imh0dHA6Ly93d3cyLnJhZGl1c29ubGluZS5jb20vbC83MzgyLzIwMTUtMDQtMDcvMzdoODFtIiB3aWR0aD0iMTAwJSIgaGVpZ2h0PSI1MDAiIHR5cGU9InRleHQvaHRtbCIgZnJhbWVib3JkZXI9IjAiIGFsbG93VHJhbnNwYXJlbmN5PSJ0cnVlIiBzdHlsZT0iYm9yZGVyOiAwIj48L2lmcmFtZT4=
DOWNLOAD NOW!
New to digital marketing? Our guide walks you through the basics and shows you how you can take advantage of the latest trends to achieve the best results for your practice. Sign up and we'll send you your free copy!