Tweet Smarter- SEO Tips for Twitter
- Date: October 31, 2012
- Author: eDentalImage
- Comments: 0
SEO isn’t exclusively for your dental practice’s website. You can increase web traffic by optimizing your social media pages too! Even though Twitter posts are limited in characters, they can still pack a powerful marketing punch with dental SEO techniques in tweets and Twitter bios.
SEO dental marketing doesn’t have to be difficult. Get started using the following tips:
Choose your Twitter handle carefully. When you post a tweet that your followers want to re-tweet, a short handle (the word for your username on twitter) can come in handy. Create a handle that’s short, but definitely related to your practice. Remember, re-tweeting requires that your followers write @YourHandle.
Use your real URL in your bio, but use link shrinkers in your tweets. This builds confidence that your site is legitimate and keeps tweets short and sweet.
Optimize your account bio. It’s only 160 characters, so make each letter count. Describe your offices’ services and your geographical location if possible. For example, “Dr. Kelly Green – caring and compassionate reconstructive dentistry for the whole family in Miami, FL” is under the Twitter limit, but provides quite a bit of information and personality. Use relevant keywords wherever possible.
Include your Twitter account information on your website, Facebook fan page, and YouTube channel biography. This should increase traffic to your Twitter feed while making sure you show up more often in search results. Make sure to post a call to action inviting your patients and followers on other social media platforms to follow your tweets as well.
Use hashtags and keywords in your tweets. This increases the tweets’ visibility and allows them to be indexed within Twitter itself. Twitter’s no-follow rule keeps search engines from viewing individual tweets, but you can still reach a wide audience within Twitter this way. Submit your profile to the popular directories within Twitter as well to really maximize visibility.
Keep tweeting! Respond to tweets that are related to your practice, are posted by your fans and relevant to dentistry, or are from your local partners. This increases the frequency of your tweet handle’s appearance, and can begin conversations that lead to blog posts or articles about your practice that link back to your Twitter handle.
Twitter is a great social media marketing tool for dentists, but a 140 character limit can be daunting. Contact eDentalImage for advice, tips and tricks or a free consultation today.